Hi, I am Agust Gudbjornsson
I am a Creative Technologist based in Reykjavík, Iceland, working across design, web, artificial intelligence, research, and digital systems.
My background is rooted in graphic design and visual storytelling, but my work has evolved far beyond traditional design practice. Today, I combine strong visual direction with technical curiosity, AI-assisted workflows, web-based experiences, and a deep interest in how emerging tools can reshape the creative process.
Design, Technology & AI
I work with brands, teams, and individuals to create meaningful digital experiences - from visual identities and websites to intelligent workflows, AI agents, and creative systems that help ideas move faster from concept to execution.
I believe the future of design belongs to those who can move fluently between creativity and technology.
Collaboration & Creative Process
Great work rarely happens in isolation. I enjoy working with people from different disciplines - designers, developers, founders, artists, filmmakers, strategists, and researchers.
My process often includes experimenting with the latest LLMs, agent-based workflows, local and cloud-based AI setups, and tools such as OpenClaw, Hermes, and other emerging AI systems.
Leadership & Storytelling
Throughout my career, I have led creative teams, shaped visual direction, and contributed to film productions and digital experiences. These projects have strengthened my belief that design is not only about aesthetics - it is about storytelling, structure, emotion, and timing.
Whether I am creating a brand, a website, a campaign, or an AI-supported workflow, my goal is always to build something that resonates with people and leaves a lasting impression.
Giving Back to the Creative Community
I believe in sharing knowledge and helping others grow.
Whether through mentoring, collaboration, workshops, conversations, or community involvement, I enjoy contributing to the development of creative talent and helping others understand how design and technology can work together.
Research, Tools & Experimentation
A large part of my practice is research. I actively explore new creative tools, AI models, automation platforms, web technologies, and agent frameworks.
I like understanding not only what these tools can do, but how they work underneath: how agents are structured, how local and public setups differ, how workflows can be connected, and how creative professionals can use these systems responsibly and effectively. This curiosity keeps my work evolving and helps me bring fresh thinking into every project.

Experiences
September 2023 - ~Marketing at Kemi / Poulsen, Iceland
March 2019 - August 2021Graphic Designer at HEKLA, Iceland
Nov 2014 - Jul 2015Marketing Manager at XICE ehf., Iceland
January 2010 - November 2018CEO & Art Director at 23 Advertising Agency, Iceland
November 2013 - May 2018COO/Creative Director at MouseTrap Ltd., Iceland
October 2013 - June 2021CEO at Icelandic Tourist Group, Iceland
September 2012 - October 2013Art Director & Marketing Manager at Fidro Holding ApS., Denmark
September 2010 – April 2013Graphic Designer at INNNES ehf., Iceland
June 2012 – September 2012Post Production Supervisor & Camera Operator at Media Posse, San Francisco
April 1999 – ~Graphic Designer (Freelance), Worldwide
