Design
Brand systems, UI/UX and visual storytelling rooted in a graphic-design background.
I design and build digital systems where visual storytelling, web engineering, AI experiments, and self-hosted infrastructure become one connected universe.
Craft fields
Five disciplines orbiting the same center: making ideas visible, useful, and alive.
Web
Production sites and apps with WordPress, TypeScript, Docker and practical interfaces.
Artificial Intelligence
LLM workflows and agents, local-first with Ollama and LM Studio.
Research
Exploring tools, patterns and digital systems, then turning them into something useful.
Self-hosting
Full server control on my own infrastructure — VPS, Tailscale, containers.
Experience timeline
The path from freelance design and production into creative direction, marketing, AI, and digital systems.
- Marketing at Kemi / Poulsen, Iceland
- Graphic Designer at HEKLA, Iceland
- Marketing Manager at XICE ehf., Iceland
- CEO & Art Director at 23 Advertising Agency, Iceland
- COO/Creative Director at MouseTrap Ltd., Iceland
- CEO at Icelandic Tourist Group, Iceland
- Art Director & Marketing Manager at Fidro Holding ApS., Denmark
- Graphic Designer at INNNES ehf., Iceland
- Post Production Supervisor & Camera Operator at Media Posse, San Francisco
- Graphic Designer (Freelance), Worldwide
The wider universe
A constellation of products, notes and systems I am building.
[ podcasts ]
Poddið
An Icelandic podcast platform — discovery, clean episode pages and email alerts for new releases.
Visit Poddið → [ tv shows ]Voddið
A TV-show companion built on Next.js and TMDB — track, discover and explore what to watch.
Visit Voddið → [ field notes ]Workbench
Visual notes from building practical AI systems — diagrams, drafts and experiments from the bench.
Open Workbench → [ stack ]Tech Stack
A living list of the software, tools and services I actually use, day to day.
Browse the stack →Let’s build something with its own gravity
Have a project in mind, or just want to talk shop about design, AI and self-hosting? I'm always up for a good conversation.
Get in touch