New Own your agent: a live workshop on running your own AI agentOwn your agent Join the waitlist
Reykjavík, Iceland

Ágúst Ævar
Guðbjörnsson

I’m a designer and creative technologist in Reykjavík. I build websites, creative tools and systems that help people find information and get everyday work done.

Selected work Get in touch
Portrait of Ágúst Ævar Guðbjörnsson, smiling outdoors with headphones on and sunglasses resting on top of the head

About/

My background is in graphic design, advertising and creative direction, with more than 25 years spent shaping how businesses present themselves. Today I work in marketing for an Icelandic industrial supplier. The work still includes brands and campaigns, but increasingly the websites and internal tools that support them.

I like working where design meets the practical side of a business: helping someone find the right product, prepare a campaign or stop repeating the same task. AI agents help me build more of those tools. I decide what they need to do, work through the details and check the result.

Focus/

  • DesignVisual identities and interfaces that make the work clear
  • WebWebsites and searchable catalogues people can maintain
  • AIDocument search, creative tools and useful automation
  • InfrastructureRunning and maintaining the services behind the projects

Selected work/

All case studies →
01

Shared agents for everyday work

Assistants for website work and recurring tasks, with a shared handbook to keep instructions useful.

 02

Search across 5,150 technical documents

Finding product information in Icelandic and English, with links back to the source.

 03

A local platform for AI work

Document search and creative tools sharing one workstation.

 04

Shop assistants with a review step

Preparing catalogue and content changes without giving an agent unrestricted publishing access.

Projects and elsewhere/

Poddið homepage

Poddið

Every Icelandic podcast in one place, with episode pages and email alerts.

 Voddið homepage

Voddið

A TV companion: what aired today, what is coming, where to watch.

Workbench

Latest: LLM Glossary: The Short Version

Uses

The tools I run, build with and test.

Shop

AG merch, printed on demand.

Experience/

  1. Marketing, industrial supplierReykjavík
  2. Graphic Designer at HEKLAReykjavík
  3. COO / Creative Director at MouseTrap Ltd.Iceland
  4. CEO & Art Director at 23 Advertising AgencyIceland
  5. Graphic Designer, freelanceWorldwide
Full history
  1. CEO at Icelandic Tourist GroupIceland
  2. Marketing Manager at XICE ehf.Iceland
  3. Art Director & Marketing Manager at Fidro Holding ApS.Denmark
  4. Graphic Designer at INNNES ehf.Iceland
  5. Post Production Supervisor & Camera Operator at Media PosseSan Francisco

What are you working on?/

A website to improve, information that’s hard to find, or a task your team keeps doing by hand? Tell me about it.

agust@agustgudbjornsson.is