Reykjavík, Iceland

Ágúst Ævar
Guðbjörnsson

Creative technologist. I design and direct AI-assisted systems that do real work: document search, creative tooling, web platforms and the infrastructure underneath.

Selected work Get in touch

About/

For 25 years I have worked in graphic design, advertising and creative direction. Today I work in marketing for an Icelandic industrial supplier, where my role has grown from brand and campaigns into AI, web and the systems behind them.

I connect creativity with technology: visual identities, digital products, prototypes and working systems. Agents do much of the implementation. I set the brief, the constraints and the definition of done, and I check the result.

Focus/

  • DesignBrand systems, UI and visual storytelling
  • WebWordPress, TypeScript and Docker in production
  • AIRetrieval, agents and local models, with human approval
  • InfrastructureSelf-hosted servers, private networking, backups

Selected work/

All case studies →
01

Multi-user agent setup

Running OpenClaw since its early days: shared agents, Outline handbook, two servers.

 02

Bilingual document search

5,150 technical PDFs searchable in Icelandic and English, with citations.

 03

A local AI server

Built around 32 GB of VRAM: chat, embeddings and creative jobs sharing one GPU.

 04

AI tools with approval

Typed tools for two web shops. A person approves anything that reaches live.

Products/

Poddið homepage

Poddið

Every Icelandic podcast in one place, with episode pages and email alerts.

 Voddið homepage

Voddið

A TV companion: what aired today, what is coming, where to watch.

Workbench

Latest: LLM Glossary: The Short Version

Uses

The tools I run, build with and test.

Shop

AG merch, printed on demand.

Experience/

  1. Marketing, industrial supplierReykjavík
  2. Graphic Designer at HEKLAReykjavík
  3. COO / Creative Director at MouseTrap Ltd.Iceland
  4. CEO & Art Director at 23 Advertising AgencyIceland
  5. Graphic Designer, freelanceWorldwide
Full history
  1. CEO at Icelandic Tourist GroupIceland
  2. Marketing Manager at XICE ehf.Iceland
  3. Art Director & Marketing Manager at Fidro Holding ApS.Denmark
  4. Graphic Designer at INNNES ehf.Iceland
  5. Post Production Supervisor & Camera Operator at Media PosseSan Francisco

Let’s build something/

A project in mind, or want to talk shop about design, AI and self-hosting? Send me a line.

agust@agustgudbjornsson.is