Design
Brand systems, UI/UX and visual storytelling rooted in a graphic-design background.
I design and build digital systems where visual storytelling, web engineering, AI experiments, and self-hosted infrastructure become one connected universe.
With more than 25 years of experience in graphic design, advertising, and creative direction, I currently work with the marketing team at Kemi and Poulsen. My role combines visual storytelling, brand development, digital marketing, and technology to create engaging content, practical solutions, and stronger connections between brands and their audiences.
Throughout my career, I have worked across freelance design, advertising agencies, startups, marketing teams, and creative leadership roles. Today, my work has expanded beyond traditional design into web development, artificial intelligence, digital systems, and self-hosted infrastructure.
As a Creative Technologist, I enjoy connecting creativity with technology — turning ideas into visual identities, digital experiences, prototypes, and working systems. I am driven by curiosity, collaboration, and the challenge of making complex ideas feel clear, useful, and alive.
Five disciplines orbiting the same center: making ideas visible, useful, and alive.
Brand systems, UI/UX and visual storytelling rooted in a graphic-design background.
Production sites and apps with WordPress, TypeScript, Docker and practical interfaces.
LLM workflows and agents, local-first with Ollama and LM Studio.
Exploring tools, patterns and digital systems, then turning them into something useful.
Full server control on my own infrastructure — VPS, Tailscale, containers.
The path from freelance design and production into creative direction, marketing, AI, and digital systems.
A constellation of products, notes and systems I am building.
An Icelandic podcast platform — discovery, clean episode pages and email alerts for new releases.
Visit Poddið → [ tv shows ]A TV-show companion built on Next.js and TMDB — track, discover and explore what to watch.
Visit Voddið → [ field notes ]Visual notes from building practical AI systems — diagrams, drafts and experiments from the bench.
Open Workbench → [ stack ]A living list of the software, tools and services I actually use, day to day.
Browse the stack →Have a project in mind, or just want to talk shop about design, AI and self-hosting? I'm always up for a good conversation.
Get in touch