With more than 25 years of experience in graphic design, advertising, and creative direction, I currently work with the marketing team at Kemi and Poulsen. My role combines visual storytelling, brand development, digital marketing, and technology to create engaging content, practical solutions, and stronger connections between brands and their audiences.

Throughout my career, I have worked across freelance design, advertising agencies, startups, marketing teams, and creative leadership roles. Today, my work has expanded beyond traditional design into web development, artificial intelligence, digital systems, and self-hosted infrastructure.

As a Creative Technologist, I enjoy connecting creativity with technology — turning ideas into visual identities, digital experiences, prototypes, and working systems. I am driven by curiosity, collaboration, and the challenge of making complex ideas feel clear, useful, and alive.

Craft fields

Five disciplines orbiting the same center: making ideas visible, useful, and alive.

Design

Brand systems, UI/UX and visual storytelling rooted in a graphic-design background.

Web

Production sites and apps with WordPress, TypeScript, Docker and practical interfaces.

Artificial Intelligence

LLM workflows and agents, local-first with Ollama and LM Studio.

Research

Exploring tools, patterns and digital systems, then turning them into something useful.

Self-hosting

Full server control on my own infrastructure — VPS, Tailscale, containers.

Experience

The path from freelance design and production into creative direction, marketing, AI, and digital systems.

  1. Marketing at Kemi / Poulsen Reykjavík, Iceland
  2. Graphic Designer at HEKLA Reykjavík, Iceland
  3. COO / Creative Director at MouseTrap Ltd. Iceland
  4. CEO & Art Director at 23 Advertising Agency Iceland
  5. Graphic Designer, freelance Worldwide
Full history5 more roles
  1. CEO at Icelandic Tourist Group Iceland
  2. Marketing Manager at XICE ehf. Iceland
  3. Art Director & Marketing Manager at Fidro Holding ApS. Denmark
  4. Graphic Designer at INNNES ehf. Iceland
  5. Post Production Supervisor & Camera Operator at Media Posse San Francisco
Open the field notebook A cinematic corner of the site for visual notes, experiments, diagrams and the strange middle ground where prototypes turn into working systems. Enter Workbench

The wider universe

A constellation of products, notes and systems I am building.

Let’s build something with its own gravity

Have a project in mind, or just want to talk shop about design, AI and self-hosting? I'm always up for a good conversation.

Get in touch